Company

PBN Profile

PBN Broadcasting Network, Inc., is a Bicolano commercial broadcast media network of three AM stations, two FM stations and two Television stations. Established by Jorge D. Bayona in 1958, when the people of Legazpi City in the province of Albay had never heard of radio, except from faint broadcast signals from Metro Manila stations. PBN pioneered the broadcast industry in the Bicol region by operating the first cable radio station, “Radyo Balagon”, under the banner of Bicol Wire Broadcasting System (BWBS), the parent company of what PBN Broadcasting Network, Inc. is today.

History

At the height of its popularity, “Radyo Balagon” as it was fondly called by its subscribers, initially served 3,000 households in Legazpi and the neighboring town of Daraga. With the continuous increase of subscribers, its area of coverage was expanded to the 1st district of Albay via a cable-relay station in the city of Tabaco.

In 1960, Bicol Wire Broadcasting System, evolved into People’s Broadcasting System (PBS) with the establishment of DZGB-AM, the pioneer commercial radio station in Legazpi. For over 55 years until today, DZGB-AM reigns on top of other radio stations in the area by delivering news, information, live special events coverage, public affairs programs and entertainment to the Bicolanos. Due to its thrust in these areas, the Kapisanan ng mga Brodkaster ng Pilipinas, awarded DZGB-AM as “BEST PROVINCIAL AM STATION NATIONWIDE” during the KBP Golden Dove Awards in 2011.

DZGB proved to be the first string of AM stations. Subsequently, a sister station purely dedicated to news and music was opened and named DZGM, the first AM station to adopt an FM programming of less talk, more music. On June 24, 1970, DZMD-AM was inaugurated in Daet, Camarines Norte. Two years later, another station, DZMS-AM started broadcasting in the Province of Sorsogon. The household name of People’s Broadcasting System became People’s Broadcasting Network (PBN) to reflect its founder’s intent to serve its fellow Bicolanos regionwide.

The declaration of Martial Law on September 21, 1972 was the darkest moment in broadcast history. All radio and TV stations nationwide were shut down and PBN was among the casualties. However, PBN’s status as the most credible network in the Bicol Region was affirmed. DZGB Legazpi was immediately allowed to resume its broadcast operation one day after the shut down order, followed by DZMD Daet, Camarines Norte two days later and DZMS Sorsogon a week after.

In 1987, 97.1 DWGB-FM Legazpi aired its maiden broadcast. Barely six months after, it made history when it dominated the local surveys as the most listened to FM station in the area. PBN was on the move. It was not long before everyone realized that the momentum created by these turn of events would prove unstoppable.

With the advent of the 90s, the network began to consider a move to the ultimate medium: television. Realizing the need for a national network with a strong programming capability, PBN entered into and became an affiliate of ABC 5 (now TV5). On March 3, 1995, PBN’s dream of operating its own TV station became a reality. Its local TV shows took Naga City by storm, of which other giants networks found worthy competitor. Inspired by the huge success of DWGB-FM in Legazpi City, PBN decided to open another FM station in a more competitive market- Naga City, on July 3, 1995. With the establishment of PBN TV5 in Naga, it was just a matter of time before the 2nd TV Station was opened. On June 1995, PBN TV6 was born in Legazpi. On the same year, People’s Broadcasting Network has changed its corporate name to PBN Broadcasting Network, Inc. with three (3) AM stations, two (2) FM stations and two (2) television stations strategically positioned in the key cities and provinces in the region that practically covers the entire Bicolandia.

Until today, PBN is focusing its vision of being responsive to the needs of its fellow Bicolanos – a network that achieves gains with honor and dignity.

 

VISION

PBN Broadcasting Network, Inc., is the leading credible radio and tv networks in the Bicol Region with competent and highly motivated employees, state-of-the-art production and broadcasting facilities, programming approach focusing on the welfare of the community and serving the public with the highest degree of professionalism, integrity and dignity under and guidance  of God Almighty.

MISSION

To provide a venue for ventilation of concerns and aspirations to its listeners and viewing public towards their socio-economic developments;

To build a sustaining harmonious relationship with clientele by providing them the best quality service;

To nurture a culture of God-Loving and highly motivated employees, and;

To instill in everyone a sense of integrity and service by upholding the highest ethical standards of broadcasting journalism.

MANILA OFFICE:
PBN Broadcasting Network, Inc.
3/F Ersan Bldg., 32 Quezon Ave.
Quezon City 1100
Tel. (02) 7120190 / (02) 7438163 / (02) 3855240 / (02) 3935759
Fax. (02) 7438162

LEGAZPI CITY:
Bayona Bldg.
Imperial Court Subd. II, Bgy. 23
Legazpi City 4500

DZGB Tel. (052) 4805509 / (052) 4805508 / (052) 4801909
OK-FM Tel. (052) 4805544 / (052) 480 5678 / (052) 4800971

OK-FM TEXTLINE SMART CP # 0999-447-3333
OK-FM TEXTLINE GLOBE CP # 0915-301-8748

NAGA CITY:
Romero Bldg.
32 Penafrancia Ave., Bgy. Penafrancia
Naga City 4400

TV5 / DZOK Tel. (054) 7326284 / (054) 4727054
TEXTLINE CP # 0999-506-1111

DAET, CAM. NORTE
Vinzons Avenue
Daet, Camarines Norte 4600
Tel. (054) 4402510
TEXTLINE: CP # 0999-908-8000

SORSOGON CITY:
Maharlika Highway
Bgy. Balogo
East District , Sorsogon City 4700
Tel. (056) 421-5140